President of the Micro Irrigation Division (MID)
& Acting General Manager of the South & Central America Business Unit
Since March 2021, Eran has served as the President of the Micro Irrigation Division and has led the company’s significant sales and profitability growth in the micro irrigation business worldwide. Eran has been responsible for establishing the long-term strategic go-to-market growth plans, identifying, and executing new business development models and opportunities. Also, he has expanded Rivulis’ turn-key projects capabilities worldwide, strengthened the agronomical and technical support areas, and built long-term win-win relationships with business partners. He has overseen the implementation of an efficient structure to support the business, including sales, marketing, ESG initiatives, finance, operations, and HR. Through his 20 years at the company, Eran has successfully led turnaround situations, new markets penetrations, development and execution of large turn-key projects and has achieved growth records in multiple key markets.
Prior to assuming the President role, from 2018 until 2020, Eran served as the General Manager of the Europe & Africa Business Unit, which is comprised of Western, Northern and Southern Europe and Africa, strengthening, and increasing Rivulis’ market position in those markets. From 2014 to 2018, Eran served as the General Manager of the South & Central Business Unit and led a sharp growth in the key markets of Argentina, Brazil, Chile, and Peru.
Prior to the establishment of Rivulis, Eran served in a number of senior leadership roles at the company including General Manager of the subsidiary in Chile and CFO of the LATAM region.
Eran is a CPA and holds bachelor’s degrees in both Economics and Accounting from the Haifa University.